IMPORTANT: On 23 June 2017, in view of the focus on components of rainscreen cladding systems, Celotex stopped the supply of Celotex RS5000, pending further clarity. Material such as product downloads & specifications is for information only. Celotex do not currently supply a solution for buildings over 18 metres.
For latest statements and information on RS5000 and rainscreen cladding applications please see our dedicated site > inform.celotex.co.uk
Celotex Ecobuild 2015 Round-Up
What a cracker! Following months of preparation and planning, on March the 3rd Ecobuild 2015 finally opened it’s doors to visitors from all corners of the world. This year, Celotex wanted to do something different and innovative that would catch the eye of passers by for this year’s all new and exciting show.
So, Celotex turned on the Augmented Reality.
What is Augmented Reality?
For those unsure, augmented reality is essentially a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. The first augmented reality feature revealed the application of Celotex RS5000, the latest product innovation from Celotex. Premium performance insulation for use in a rainscreen cladding application, visitors were able to see in a visible 3D form, the build up of a rainscreen application and gain insight in to some of the features of the RS5000 board.
While we are talking application, Celotex used an ‘app’ to run alongside the augmented reality project which included features such as a unique money saving tool, giving you the ability to see exactly how much money you could save per annum with wall, floor and roof insulation. Visitors were also able to rotate application images, including walls, floors and pitched roofs providing a full and comprehensive view of relative build-ups with information relating to Celotex products.
Another feature was a subtle introduction to the sales team at Celotex. Although visibly a blank map set against a pink backdrop, a quick aim of the Ipad towards the map revealed the contact details for the area sales managers at Celotex; a useful tool for those wanting to know who to contact.
Finally, we had a walled area featuring a coming soon message and small preview of a new addition to the Celotex family. Again, pointing and aiming one of the tablets would reveal the secret behind the image.
Augmented Reality enabled visitors to bring to life applications as much as humanly possible without being in a construction environment. An eye-catching approach to insulation application.
Celotex Building Performance
Celotex also sponsored the Building Performance Theatre which was host to a range of interesting seminars featuring industry leading professionals. Speakers from the likes of Marks and Spencer, ASOS, Celotex, Siemens and BSRIA all had an opportunity to discuss topics ranging from ‘Tackling the Performance Gap in New Homes’ to ‘Performance in Practice with a Fabric First Approach’. With all sessions well attended throughout all three days, the building performance seminar sessions were an overwhelming success.
Celotex also launched it’s brand new logo at Ecobuild, fully recognising our connection to the Saint-Gobain brand. The new Saint-Gobain ‘My Comfort‘ initiative was aptly within touching distance of the Celotex stand, featuring a Multi-Comfort building concept including thermal, audio, visual, economic and air comfort factors. The Multi-Comfort building concept is designed to deliver comfort for everyone – in any type of building. Reduced energy usage and lower ongoing operational and maintenance costs mean you can actually save money, while enjoying all the additional long-term benefits of a future-proofed, sustainable building that gives you improved comfort, health and wellbeing.
All in all, a thoroughly worthwhile time had at Ecobuild 2015 and a big thank you to anyone that stopped by to say hello and give the augmented reality a try. It was great to see so many enthusiastic visitors all passionate about sustainable design, construction and energy.